Capital Partner Acquisition System

We built this to bring capital partners to Real Capital Partners who would never find you on their own

A landing page, 4 image ads, 4 ad scripts, and a video script. We run paid ads on Facebook and Instagram, send qualified capital partners to the landing page, and they book a 30-minute introductory call with your team.

5 Deliverables
Format
Capital Partners
Audience
Booked Calls
Objective
Leadfins
Built By
01 — Landing Page

Where capital partners learn about the $700M exit track record and book a call

Open Full Page →
Click to preview
02 — Image Ads

The ads that run on Facebook and Instagram to reach capital partners

$700M exit ad
Ad 01$700M Exit
Three platforms ad
Ad 023 Platforms
Operator model ad
Ad 03Operator Model
Growth pipeline ad
Ad 04$400M Pipeline
03 — Ad Scripts

The text that runs with each ad to get partners to click

Script 01
The $700M Exit
Accredited Investors: the operators who built iStorage to 70+ locations across 13 states and sold it to NYSE:NSA for $700 million in 2016 are the same operators running the next platform today, and capital partners invest alongside them into a current portfolio that already exceeds $1 billion in valuation. Real Capital Partners is an investment holding company, not a blind-pool fund. Chris Harris and Rob Consalvo build and operate the businesses they invest in, with a combined track record that includes a $700M self-storage exit, an $80M logistics recapitalization, and Store Space's 100+ location national footprint. The introductory call is 30 minutes and the full thesis is at the link below for capital partners who want the operating track record behind the numbers. Past performance is not indicative of future results. All investments involve risk, including the potential loss of principal.
$700M Exit. Same Operators. New Platform.
Script 02
3 Operating Platforms
Accredited Investors: Real Capital Partners currently operates 3 platforms under one holding company, with Store Space exceeding $1 billion in self-storage portfolio valuation, Sud Stop running 33 premium car wash locations across the Southeast, and Storage360 building the most sophisticated privately owned SaaS platform in the self-storage industry. Capital partners do not allocate to a fund that picks managers. They invest alongside Chris Harris and Rob Consalvo, who run payroll, sign leases, and hire general managers across every portfolio company, which is how the last platform reached a $700 million exit in 4 years. 30 minutes on a call would walk through the current portfolio, the operator-led model, and where the pipeline is today. Past performance is not indicative of future results. All investments involve risk, including the potential loss of principal.
3 Platforms. 1 Holding Company.
Script 03
Operators, Not Allocators
Accredited Investors: the difference between a holding company and a fund is that the principals in a holding company run the businesses they invest in, which means your capital is deployed alongside operators who are accountable to the same outcome from the inside of the building, not from a quarterly report. Chris Harris and Rob Consalvo have spent 2 decades operating across self-storage, logistics, car wash, and technology platforms. The track record includes a $700M exit (iStorage to NYSE:NSA), an $80M recapitalization (JLE Industries), and a current $1B+ portfolio (Store Space, 100+ locations). Both principals co-invest into every deal. Capital partners who want operator-level alignment and a proven exit record can book a 30-minute introduction at the link below. Past performance is not indicative of future results. All investments involve risk, including the potential loss of principal.
Operators First. Allocators Never.
Script 04
$400M Equity Pipeline
Accredited Investors: Store Space has completed $330+ million in recapitalizations over the past 2 years and has approximately $400 million in future equity commitments already in the pipeline, which means the platform is in active scaling mode across the national self-storage footprint. Real Capital Partners built Store Space to 100+ locations and a portfolio valuation exceeding $1 billion since 2018, after selling the predecessor platform iStorage to NYSE:NSA for $700 million. The playbook is the same operators, the same asset class, and a deeper infrastructure that now includes proprietary SaaS (Storage360) and a 33-location car wash platform (Sud Stop). Capital partners entering the pipeline today invest alongside a team with a proven exit and a current platform already at institutional scale. Past performance is not indicative of future results. All investments involve risk, including the potential loss of principal.
$400M Pipeline. 100+ Locations.
04 — Video Script

A short video Chris records once, and every visitor watches before they book

5 to 6 minutes on camera walking through the holding company model, the $700M exit, 3 current platforms, and why a capital partner should get on a call.

$700M
iStorage Exit
$1B+
Store Space Value
100+
Locations
$400M
Equity Pipeline
0:00 – Hook
I am Chris Harris, co-chairman and CEO of Real Capital Partners, and in the next 5 and a half minutes I want to walk you through why we built an investment holding company instead of a fund, what a capital partner relationship actually looks like when the principals run the businesses rather than just allocate to them, and how you take the next step if the model makes sense for your portfolio.
0:20 – The opportunity
Real Capital Partners is not a blind-pool fund. It is an investment holding company with deployable capital for middle-market operating platforms. Rob Consalvo and I started the firm because we believe that the best way to create long-term value in a capital-intensive sector is to build and operate the businesses from the inside, not to write a check and wait for a quarterly report. In 2012 we launched iStorage with friends-and-family capital, grew it to 70+ self-storage facilities across 13 states, recapitalized with a state pension fund in 2014, and sold the entire platform to National Storage Affiliates on the NYSE and Smart Stop Self Storage for a combined $700 million in 2016.
1:50 – The numbers
The current portfolio is 3 operating platforms. Store Space is our flagship: 100+ self-storage facilities across the United States with a portfolio valuation exceeding $1 billion. We have completed $330+ million in recapitalizations over the past 2 years and have approximately $400 million in future equity commitments in the pipeline. Storage360 is our proprietary SaaS platform for the self-storage industry, built in-house and beta-tested on the Store Space portfolio since 2019. Sud Stop is our third platform: a premium, subscription-based express car wash company with 33 locations across the Southeast.
3:00 – The team
Rob Consalvo, our co-chairman and president, spent 2 decades in self-storage operations and formerly served as president and chief technical officer of Storage Rentals of America. Vince Toenjes, our chief legal officer, spent 25 years in commercial real estate law and was the general counsel behind the $1.3 billion sale of LifeStorage to NYSE:LSI. Edward Moran, our chief investment officer, led the acquisition of 100+ properties and 7.5 million square feet for Store Space. Every member of the leadership team has built, operated, and exited real assets.
4:00 – The structure
Capital partners invest alongside Real Capital Partners into the operating platforms directly. This is not a fund-of-funds structure and there is no layered management fee between the LP and the asset. The alignment is straightforward: we run the business, we co-invest into every deal, and our economics are tied to the same outcome as yours.
4:50 – CTA
If the operator-led model and the track record behind it line up with how you prefer to deploy capital, the next step is a 30-minute introductory call with a member of the leadership team. You will see the full portfolio, the pipeline, and the terms before any commitment is discussed. Thank you for the time. I look forward to the conversation.
05 — Next Step

3 steps to go live and start booking capital partner calls

01

Record the video. Chris films the 5 to 6-minute script above on camera, and we put it at the top of the landing page so every visitor watches it before they do anything else.

02

Launch the ads. We put the 4 ads on Facebook and Instagram, targeting accredited investors and institutional allocators interested in self-storage, alternative investments, and co-investment opportunities.

03

Book calls. Capital partners click the ad, land on the page, watch the video, and book a 30-minute introductory call directly on your team's calendar.

Introductory Call

See how this system brings capital partners to Real Capital Partners

No commitment, no contracts. A 30-minute walkthrough of everything you see on this page and how we get it live.
Schedule A Call
06 — Why This System

You have the $700M exit, this system puts that track record in front of partners who have never heard of you

A $700M exit, $1B+ in current portfolio value, $330M+ in recapitalizations, $400M in equity pipeline, 100+ locations, 3 operating platforms, and 2 decades of operating experience. The track record already speaks for itself. What is missing is a way to put that story in front of capital partners across the country who have never heard of Real Capital Partners, get them to a page that explains the holding company model and the operator-led thesis, and have them book a call with the leadership team. That is what this system does: ads on Facebook and Instagram bring partners to the landing page, the video builds trust, and the calendar books the call.